RGB / CMYK what’s the difference?
Colors are colors right? Not exactly.
The color you see on your computer monitor is generated completely different than ink on paper. Your computer monitor and television uses an RGB (red, green, blue) color model, allowing for a wide range of colors your eye can see. The colors are additive meaning the light beams are added together to produce the color you see. In contrast most printers use CMYK (cyan, magenta, yellow, and black) in a subtractive color model.
This means that the ink colors absorb certain wavelengths and you see the reflected wave lengths not absorbed as a specific color. Changing your color model to CMYK lets you get an approximation of the color of your final print project. Important note about monitors. Unless your monitor is calibrated to your printers CMYK profile, the color can look much different on screen vs. the printed piece.
If color is very critical, it’s best to discuss your project with us ahead of time. Referencing a CMYK color guide will help show you what to expect as the final color.
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Giving you the tools to manage your print buying is what Kwik Kopy is all about. We offer price calculators for many of our products, so you can dial in the price to fit you budget and get exactly what you need. Log into your account to monitor all active orders and access order history to place quick re-orders. If we send you a custom quote, you can view it within your account and convert it into an order when you are ready.
If you have company specific products you order on a regular basis, we can create a branded secure portal just for you. Your portal would contain any products you want added such as business cards, sales brochures or promotional items. We can make any product editable meaning you can add content and proof it online. Your portal allows you to see all the order activity happening and pull Excel reports as often as you like. Contact us today, and let’s talk about how we can put you in control of your printing.
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